Vemma Liquid Vitamins

Debbie Wysocki

Last month, I talked about marketing strategies for targeting your warm market. This month I'd like to focus on cold market prospecting.

CD Mailings
These can be used very effectively provided that you consistently mail to a proven list. The key word here is consistently, as in every single month. This is not a program to do unless you are willing to commit for a minimum of six months. You will want to use a proven list and a proven insert to go with your CD. Remember, you want maximum exposure. The more you mail, the better your results should be. There is not a single month in almost the last ten years that I have not done consistent mailings. And that includes the months I delivered babies!

Third Party Materials
Always keep third party materials in your car. Third party material is any information about the benefits of the ingredients or business opportunity that is written by a source outside of the company. Add your contact information and stamp "complimentary" on it in red so people feel they can take it home with them. You can leave these anywhere people have to wait, like at the doctor, dentist, mechanic, etc.

Door Hangers
If you use plastic bag door hangers, then you can combine them with one of the tools above. If you want to work your exercise plan into it, you can drive to an area and hang them on the doors yourself. There are also many services that will do this distribution for you. This marketing method will require that you hit the same areas for several months, so be sure you target the correct demographics.

Newspaper Ads
Ads in small local papers really do get results. You might want to start with something like this: "Looking for part-time assistance in home-based business?" You may get a few calls or a lot depending on the area and the economy, so be prepared with a series of screening questions.

Internet Marketing
This is probably the most popular area of marketing right now. The power behind Internet marketing is that it's fast and you can get a tremendous amount of exposure. I use it as a sorting process. A reasonable expectation is that you will find one to two good business people per year. These are people that are willing to work and invest in their business on a monthly basis. These builders will identify themselves. The rest of the people you acquire should be treated as great Customers, so provide them with information and service them accordingly.

I would strongly recommend that you consult with your upline and do the same program they are doing. Utilize the same auto responder and lead sources. You can choose to either target business builders or consumers with the various programs that are available. Together with your upline, you can determine the best strategy. The most important factor about Internet marketing is that you be patient. It is constantly changing, so understand that it will take time, money and cumulative efforts to have success.

What Should You Do First?
While there are many avenues for you to choose from, I always recommend new Members make a list first and then use approved third party marketing materials. By just doing these two things, you can experience some good success early on. Then you will be ready to select a marketing program that you can be consistently committed to. You will only get results when you stick with something, with the obvious understanding that you may have to make some adjustments along the way to make it work better.

What Is the Best Way to Start Building Your Business Today?
Think about it. Hollywood spends an enormous amount of money to promote new movie releases. They use nearly every medium possible, including TV, billboards, print, internet and radio. Yet, if people see the show on Friday and don't like it, it can be good as dead by Monday.

Word of mouth advertising cannot be beat. And no amount of money can purchase it. Word of mouth advertising comes from true passion about our product and our business. If you found an incredible deal at a store, would you keep it a secret? Of course not! You'd be on the phone telling everyone you knew. And that's exactly what you need to do with your Vemma business. You have something incredible to share. This is an opportunity and product that can radically and positively impact people's lives. All you need to do is spread the word and add some above world-class customer service and your home-based business will be a home run.

Create your plan and spread the word passionately. Work it daily with a consistent, focused effort and you will truly enjoy yourself while you are making your business grow quickly.